During which phase of the organizational innovation process do most organizations have access to an innovation and apply it in the same way?
A)Development
B)Maturity
C)Launch
D)Growth
E)Application

Question

Quizplus · Accepted Answer

During the Maturity phase, organizations have access to an innovation and have already applied it in the same way, resulting in the innovation becoming mainstream and widely adopted. This phase is characterized by a stable market and competitors catching up to the innovation, leading to a plateau in growth.

During Which Phase of the Organizational Innovation Process Do Most