Employees at P&G found that electrostatic cloth picked up more dirt than a wet cloth.The Swiffer was born.This is an example of
A)intrapreneurship.
B)new venture formation.
C)creativity.
D)entrepreneurship.
E)None of these.

Question

Quizplus · Accepted Answer

Intrapreneurship refers to entrepreneurial activities within an established organization. In this case, employees at P&G developed a new product (Swiffer) by identifying a problem and creating a solution. This process involved risk-taking, innovation, and creativity, which are all characteristics of intrapreneurship.

Employees at P&G Found That Electrostatic Cloth Picked Up More