Coca-Cola launched a bottle with a new size and shape.The soda pop stayed the same.This is an example of a(n)____ innovation.
A)incremental
B)process
C)radical
D)mechanical
E)managerial

Question

Quizplus · Accepted Answer

This is an example of an incremental innovation, as only the size and shape of the bottle changed, while the soda pop remained the same. It did not involve a radical change in the product itself, but rather a small improvement on its packaging.

Coca-Cola Launched a Bottle with a New Size and Shape