The product life cycle and BCG matrix combine to show that products progress from dogs,to question marks,to cash cows,to stars.

Question

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The BCG matrix categorizes products into four categories: stars, cash cows, question marks, and dogs, based on market growth and market share. The product life cycle describes the stages a product goes through: introduction, growth, maturity, and decline. They are separate models and do not combine in the way described.

The Product Life Cycle and BCG Matrix Combine to Show