Southwest Airlines gained access to the Atlanta market when it purchased Air Tran.This is an example of a change in Southwest's

Question

Quizplus · Accepted Answer

The acquisition of Air Tran and entry into the Atlanta market represents a change in Southwest's scope, as it has expanded its reach into a new geographic market. This does not necessarily represent a change in resource deployment or their distinctive competencies, and there is no information provided to suggest a change in strategic goal or mission statement.

Southwest Airlines Gained Access to the Atlanta Market When It