In the 1980s if you mentioned Harley-Davidson motorcycles to the average consumer,he or she immediately thought of motorcycle gangs¾more specifically,Hell's Angels.Now the price of a Harley can top $20,000 and there are riding clubs like Rubs (Rich urban riders)that include executives,attorneys,and doctors.The clubs are attracted to Harleys for the wild and free image.Harley Davidson's image is a(n)____ not easily imitated by competitors.

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Harley Davidson's distinctive competence is their wild and free image that is associated with their brand. This image is not easily imitated by competitors, which gives them a competitive advantage in the motorcycle industry.

In the 1980s If You Mentioned Harley-Davidson Motorcycles to the Average