A marketer for a motion picture company is determining when to release a movie to gain maximum exposure and viewers.The marketer needs to use a(n)____ system.

Question

Quizplus · Accepted Answer

A decision support system (DSS) is designed to help make decisions by providing information and analyses that can be used to support the decision-making process. In this case, the marketer needs to make a decision about when to release the movie, and a DSS can help by providing data and analyses about factors such as competition, market trends, and audience demographics. A transaction-processing system (A) is designed for processing large volumes of data on a routine basis, such as recording transactions in a retail store. An executive support system (C) is designed to provide high-level information to executives and managers, rather than supporting specific decision-making processes. A management information system (D) provides routine reports and analyses to managers, rather than supporting specific decision-making processes. An expert system (E) is designed to provide specialized knowledge and advice, and may not be as useful for making decisions about release dates for movies.

A Marketer for a Motion Picture Company Is Determining When