Popchips has a limited advertising budget.It contracted with Kiip,a smartphone app company,to insert real-world coupons for free bags of Popchips,into mobile games.Popchips managers were primarily engaged in which activity?

Question

Quizplus · Accepted Answer

Popchips managers were engaged in planning, as they were searching for a cost-effective way to advertise their product with a limited budget, which led them to contract with Kiip to insert coupons into mobile games.

Popchips Has a Limited Advertising Budget