International communication occurs whenever a firm uses a marketing message to sell its products in another country.The effectiveness of a firm's international communication can be jeopardised by all but one of the following variables:

Question

Quizplus · Accepted Answer

Push and pull strategies refer to different approaches to marketing and sales promotion. They do not directly affect international communication, unlike cultural barriers, source and country of origin effects and communication 'noise' levels, which can all affect how effectively a firm's marketing messages are received in different countries.

International Communication Occurs Whenever a Firm Uses a Marketing Message