A choice of distribution strategy determines which channel the firm will use to reach potential consumers.For Apple Computers in Australia,they:

Question

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Apple is known for its iconic Apple retail stores and online store, where it sells its products directly to consumers. This strategy allows Apple to have control over the entire customer experience, including marketing, sales, and service. Selling directly to the end consumers also allows Apple to have more control over its pricing strategy and reduce the distribution costs associated with intermediaries such as wholesalers or retailers. Therefore, selling directly to the consumer is the best choice for Apple Computers in Australia.

A Choice of Distribution Strategy Determines Which Channel the Firm