For their first venture in going international,Wotif.com chose which country to secure market share?

Question

Quizplus · Accepted Answer

Wotif.com was founded in Australia and it makes sense to expand into a neighboring country that has similarities in terms of culture, tourism industry, and language. New Zealand also has a growing tourism market and is an attractive destination for both domestic and international travelers. By securing market share in New Zealand, Wotif.com can gain valuable experience and insights into expanding further into other international markets.

For Their First Venture in Going International,Wotif