One of the first and most important decisions a firm contemplating foreign expansion must make is about:

Question

Quizplus · Accepted Answer

The timing and scale of entry are crucial decisions for firms considering foreign expansion. The firm needs to have a thorough understanding of the market, potential competition, and the availability of resources, among other factors, to determine the optimal timing and extent of its entry into a new market. The wrong decision can result in significant losses and delay the firm's long-term success in the foreign market. Choices A, B, and D are also important considerations but are secondary to the timing and scale of entry decision.

One of the First and Most Important Decisions a Firm