If an international business offers a product that has not been widely available in that market and that satisfies an unmet need:
A)the value of the product is likely to be relatively high.
B)the product will have to be priced relatively low.
C)sales volume will build only at a slow pace.
D)the product is not suited to that market.

Question

Quizplus · Accepted Answer

If the international business can offer a product that has not been widely available in that market and that satisfies an unmet need,the value of that product to consumers is likely to be much greater than if the international business simply offers the same type of product that indigenous competitors and other foreign entrants are already offering.Greater value translates into an ability to charge higher prices and/or to build sales volume more rapidly.

If an International Business Offers a Product That Has Not