Which type of costs involves promoting and establishing a product offering,including the costs of educating customers?
A)Trail-blazing costs
B)Pioneering costs
C)Late-mover costs
D)Timing costs

Question

Quizplus · Accepted Answer

Pioneering costs include the costs of promoting and establishing a product offering,including the costs of educating customers.These can be significant when the product being promoted is unfamiliar to local consumers.

Which Type of Costs Involves Promoting and Establishing a Product