KFC introduced the Chinese to American-style fast food,but a later entrant,McDonald's,has capitalized on the market in China.This demonstrates how:
A)late-mover disadvantages can sometimes impact early movers too.
B)pioneering costs can accrue to both early and late movers.
C)late-mover costs can create first-mover advantages for a company.
D)late entrants can often reap the benefits of the early entrant's pioneering costs.

Question

Quizplus · Accepted Answer

Pioneering costs include the costs of promoting and establishing a product offering,including the costs of educating customers.These can be significant when the product being promoted is unfamiliar to local consumers.

KFC Introduced the Chinese to American-Style Fast Food,but a Later