What type of entry allows a firm to learn about a foreign market while limiting the firm's exposure to that market?
A)Early entry
B)Small-scale entry
C)Large-scale entry
D)Late entry

Question

Quizplus · Accepted Answer

Small-scale entry allows a firm to learn about a foreign market while limiting the firm's exposure to that market.Small-scale entry is a way to gather information about a foreign market before deciding whether to enter on a significant scale and how best to enter.

What Type of Entry Allows a Firm to Learn About