The lack of commitment associated with _____ may make it more difficult for the low-scale entrant to build market share and to capture first-mover or early-mover advantages.
A)an early entry
B)small-scale entry
C)rapid entry
D)late entry

Question

Quizplus · Accepted Answer

The lack of commitment associated with small-scale entry may make it more difficult for the small-scale entrant to build market share and to capture first-mover or early-mover advantages.The risk-averse firm that enters a foreign market on a small scale may limit its potential losses,but it may also miss the chance to capture first-mover advantages.

The Lack of Commitment Associated with _____ May Make It