According to Christopher Bartlett and Sumantra Ghoshal,what are the prospects for businesses based in developing nations?
A)They tend to be unsuccessful against well-established global competitors.
B)They can succeed against global players by adopting appropriate strategies.
C)They are successful only in the short-term.
D)They tend to be far richer in resources than their global competitors.

Question

Quizplus · Accepted Answer

Christopher Bartlett and Sumantra Ghoshal have pointed out the ability that businesses based in developing nations have to enter foreign markets and become global players.Although such firms tend to be late entrants into foreign markets,and although their resources may be limited,Bartlett and Ghoshal argue that such late movers can still succeed against well-established global competitors by pursuing appropriate strategies.

According to Christopher Bartlett and Sumantra Ghoshal,what Are the Prospects