The result of _____ at one franchisee can extend beyond lost sales in a particular foreign market to a decline in the firm's worldwide reputation.
A)local regulations
B)trade barriers
C)competition
D)poor quality

Question

Quizplus · Accepted Answer

The foundation of franchising arrangements is that the firm's brand name conveys a message to consumers about the quality of the firm's product.This presents a problem in that foreign franchisees may not be as concerned about quality as they are supposed to be,and the result of poor quality can extend beyond lost sales in a particular foreign market to a decline in the firm's worldwide reputation.

The Result of _____ at One Franchisee Can Extend Beyond