Which of the following is an advantage of licensing?
A) It helps the firm to realize substantial experience curve and location economies.
B) It gives a firm tight control over manufacturing,marketing,and strategy.
C) The firm does not have to bear the development costs and risks associated with opening a foreign market.
D) Firms can easily maintain control over how their technological know-how is used by the licensee.
Correct Answer:
Verified
Q91: To overcome quality control problems in franchises,a
Q92: Unlike licensing,franchising:
A)does not involve a royalty payment
Q93: Cross-licensing agreements are increasingly common in:
A)service industries.
B)high-technology
Q94: Franchising is employed primarily by:
A)service firms.
B)manufacturing firms.
C)metal
Q95: Which of the following is an advantage
Q97: In a _,the firm owns 100 percent
Q98: Which of the following is an advantage
Q99: Which of the following is a disadvantage
Q100: The most typical joint venture is a
Q101: A _ is the preferred mode of
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