International strategy involves taking products first produced for their domestic market and selling them internationally with only minimal local customization.

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International strategy involves taking products first produced for their domestic market and selling them internationally with only minimal local customization.The distinguishing feature of many such firms following the international strategy is that they are selling a product that serves universal needs,but they do not face significant competitors,and thus unlike firms pursuing a global standardization strategy,they are not confronted with pressures to reduce their cost structure.

International Strategy Involves Taking Products First Produced for Their Domestic