For the information given,rank the two customers in terms of customer lifetime value. $\begin{array}{clll}
& \text { Avg. Annual Sales } & \text { Avg. Profit Margin } & \text { Expected Lifetime } \
\text { Customer A: } & \$ 3,500 & 15 \% & 10 \text { years } \
\text { Customer B: } & \$ 4,000 & 14 \% & 8 \text { years }
\end{array}$ Use a discount rate of 8 percent and treat the average sales figures as annuities.

Question

For the information given,rank the two customers in terms of customer lifetime value.​ $\begin{array}{clll} 
& \text { Avg. Annual Sales } & \text { Avg. Profit Margin } & \text { Expected Lifetime } \
\text { Customer A: } & \$ 3,500 & 15 \% & 10 \text { years } \
\text { Customer B: } & \$ 4,000 & 14 \% & 8 \text { years }
\end{array}$ ​Use a discount rate of 8 percent and treat the average sales figures as annuities.

Quizplus · Accepted Answer

The Answer of For the information given,rank the two customers in terms of customer lifetime value.​ $\begin{array}{clll} 
& \text { Avg. Annual Sales } & \text { Avg. Profit Margin } & \text { Expected Lifetime } \
\text { Customer A: } & \$ 3,500 & 15 \% & 10 \text { years } \
\text { Customer B: } & \$ 4,000 & 14 \% & 8 \text { years }
\end{array}$ ​Use a discount rate of 8 percent and treat the average sales figures as annuities.

For the Information Given,rank the Two Customers in Terms of Customer