Question 1

_____ _____ _____ is a type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among non-marketing activities.

Accepted Answer

The answer of _____ _____ _____ is a type of...

Question 2

The four dimensions of corporate social responsibility are: ethical,legal,economic,and social.

Accepted Answer

The four dimensions of corporate social responsibility are ethical, legal, economic, and philanthropic, not social.

Question 3

In order to succeed,a corporate social responsibility program must be adopted and enacted by all of the functional areas within a firm.

Accepted Answer

A CSR program requires a coordinated effort across all functional areas within a company to ensure that it is properly implemented and maximizes its impact. Each department plays a critical role in contributing to the success of the program.

Question 4

The finance department is typically responsible for developing an organization's corporate social responsibility program.

Accepted Answer

The finance department is typically responsible for managing the financial aspects of the organization, while the development of a corporate social responsibility program involves cross-departmental collaboration and input from various stakeholders, such as human resources, marketing, and sustainability teams.

Question 5

U.S.marketers rationalize sustainability strategies using _______ or bottom-line arguments,whereas companies owned by members of the European Union rely more heavily on language related to the idea of citizenship,corporate accountability,or moral commitment.

Accepted Answer

The answer of U.S.marketers rationalize sustainability strategies using _______ or...

Question 6

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as _____ _____.

Accepted Answer

The answer of The practice of recreational traveling in a...

Question 7

A _____ _____ _____ strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

Accepted Answer

The answer of A _____ _____ _____ strategy entails re-shaping...

Question 8

The eco-branding strategy tends to succeed in industries in which significant barriers to _____ exist.

Accepted Answer

The answer of The eco-branding strategy tends to succeed in...

Question 9

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

Accepted Answer

This scenario describes a company providing a benefit to its employees, not philanthropy. Corporate philanthropy involves giving to charitable causes or organizations, not directly benefiting the company's employees.

Question 10

Environmental _______ are the laws designed to protect the natural environment against undue harm by individuals and organizations.

Accepted Answer

The answer of Environmental _______ are the laws designed to...

Question 11

_______ barriers,such as lack of will on the part of leaders to enact sustainability-focused legislation,can limit the availability of or increase prices on sustainable goods for consumers.

Accepted Answer

The answer of _______ barriers,such as lack of will on...

Question 12

Because green products sometimes cost more to produce than traditional products,adopting a(n)_____ _____ _____ strategy may be the only way for a company to pay for its ecological investments and generate a profit for their other stakeholders.

Accepted Answer

The answer of Because green products sometimes cost more to...

Question 13

CSR programs often begin as a way of reducing the likelihood of legal problems and public relations disasters,either at home or abroad.

Accepted Answer

CSR (Corporate Social Responsibility) programs indeed aim to mitigate legal risks and prevent negative publicity. Companies implement these programs voluntarily to demonstrate their commitment to social, environmental, and ethical issues and maintain their social license to operate. Failure to address these concerns may lead to legal and reputational damage, which can ultimately affect the bottom line.

Question 14

Requiring a holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area,_____ _____ represents a fundamental shift in the way the firm markets its products.

Accepted Answer

The answer of Requiring a holistic approach that integrates and...

Question 15

The moral standards expected by a society are referred to as social principles.

Accepted Answer

The moral standards expected by a society are referred to as moral principles or ethical principles, not social principles.

Question 16

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of _______.

Accepted Answer

The answer of Marketers seeking to reduce costs and the...

Question 17

A company has decided to stop using the printing services of its current supplier because the printer uses harmful petroleum-based inks instead of soy- and vegetable-based inks.This is an example of the environmental marketing tactic known as _____ _____.

Accepted Answer

The answer of A company has decided to stop using...

Question 18

Formed under the umbrella of the United Nations,the GSTC has the goal of promoting best practices in sustainable _____ around the world.

Accepted Answer

The answer of Formed under the umbrella of the United...

Question 19

Marketers who select a(n)_____ _____ _____ strategy want to show customers that the company does more than the competition to implement an environmental strategy.

Accepted Answer

The answer of Marketers who select a(n)_____ _____ _____ strategy...

Question 20

In the end,corporate social responsibility,sustainability,and environmentalism,whether they are implemented domestically or globally,are about _______ and social media provides an outlet for doing so.

Accepted Answer

The answer of In the end,corporate social responsibility,sustainability,and environmentalism,whether they...

Quiz 16: Social Responsibility and Sustainability

___ _ ___ is a type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among non-marketing activities.

The four dimensions of corporate social responsibility are: ethical,legal,economic,and social.

In order to succeed,a corporate social responsibility program must be adopted and enacted by all of the functional areas within a firm.

The finance department is typically responsible for developing an organization's corporate social responsibility program.

U.S.marketers rationalize sustainability strategies using _______ or bottom-line arguments,whereas companies owned by members of the European Union rely more heavily on language related to the idea of citizenship,corporate accountability,or moral commitment.

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as _ _.

A ___ _ ___ strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

The eco-branding strategy tends to succeed in industries in which significant barriers to _____ exist.

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

Environmental _______ are the laws designed to protect the natural environment against undue harm by individuals and organizations.

_______ barriers,such as lack of will on the part of leaders to enact sustainability-focused legislation,can limit the availability of or increase prices on sustainable goods for consumers.

Because green products sometimes cost more to produce than traditional products,adopting a(n)___ _ ___ strategy may be the only way for a company to pay for its ecological investments and generate a profit for their other stakeholders.

CSR programs often begin as a way of reducing the likelihood of legal problems and public relations disasters,either at home or abroad.

Requiring a holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area,_ _ represents a fundamental shift in the way the firm markets its products.

The moral standards expected by a society are referred to as social principles.

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of _______.

A company has decided to stop using the printing services of its current supplier because the printer uses harmful petroleum-based inks instead of soy- and vegetable-based inks.This is an example of the environmental marketing tactic known as _ _.

Formed under the umbrella of the United Nations,the GSTC has the goal of promoting best practices in sustainable _____ around the world.

Marketers who select a(n)___ _ ___ strategy want to show customers that the company does more than the competition to implement an environmental strategy.

In the end,corporate social responsibility,sustainability,and environmentalism,whether they are implemented domestically or globally,are about _______ and social media provides an outlet for doing so.