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Tamika Just Purchased a Membership at Local Health Club

Question 69

Multiple Choice

Tamika just purchased a membership at local health club.On the way home,she heard a radio commercial for a competing health club and thought it sounded really good.Now Tamika is questioning whether or not she made the right decision.Tamika is experiencing


A) postpurchase stress.
B) consumer apprehension.
C) purchase anxiety.
D) cognitive dissonance.
E) indecisiveness.

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