The ratio that compares the financial investments a company puts into gaining and keeping customers to the financial return on those investments is referred to as

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The ratio that compares a company's financial investments to gain and keep customers with the financial return on those investments is known as customer equity. Customer equity is the total value of a company's customer relationships over time, taking into account the customer's lifetime value and the cost of acquiring and serving them. It assesses the long-term value of a company's customer base and its potential for generating future revenue and profits.

The Ratio That Compares the Financial Investments a Company Puts