The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as

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Personal selling involves direct communication between a salesperson and a customer, with the goal of influencing the customer's purchase decision. It is typically paid for by the firm and involves a two-way flow of communication, with the salesperson seeking to understand the customer's needs and preferences and tailoring their pitch accordingly. Advertising, publicity, public relations, and sales promotion all involve communication between a company and its target audience, but they do not typically involve the same level of direct, one-on-one interaction as personal selling.

The Two-Way Flow of Communication Between a Salesperson and a Customer