The net present value of a customer's business over the span of their relationship with an organization is referred to as

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The term describing the net present value of a customer's business over the span of their relationship with an organization is called lifetime value. This is the total amount of revenue expected to be generated from a customer over their lifetime of doing business with a company, and it is an important metric for understanding the long-term profitability of customer relationships.

The Net Present Value of a Customer's Business Over the Span