Tristan has been calling on the same customer for years.He handles all of the company's orders and quickly resolves any issues that may come up.On occasion,Tristan takes some of the company employees out to dinner and has even given them tickets to local sporting events.Tristan is involved in

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Tristan's actions of handling all of the company's orders, resolving issues quickly, taking employees out to dinner, and giving them tickets to local sporting events are all examples of relationship building. Relationship selling focuses on building long-term relationships with customers by establishing trust and providing personalized service. In this case, Tristan's actions aim to strengthen the relationship between the customer and the company, ultimately leading to increased loyalty and repeat business.

Tristan Has Been Calling on the Same Customer for Years