A sales force's need for generalists or specialists is guided by two factors: market considerations and

Question

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The sales force's need for generalists or specialists is guided by market considerations, such as the complexity of the product or service being sold, the level of competition, and the firm's overall marketing strategy. For example, if a firm is selling a highly technical product or service, it may require specialists with in-depth knowledge and expertise in that particular field. Conversely, if the firm's marketing strategy emphasizes a broad range of products or services, it may require generalists who can handle a variety of customer needs.

A Sales Force's Need for Generalists or Specialists Is Guided