Which specialist sales force cultivates existing accounts and current customer relationships to drive revenue growth and minimize churn?

Question

Quizplus · Accepted Answer

Farmers are a specialist sales force that focuses on cultivating existing accounts and current customer relationships to drive revenue growth and minimize churn. They work on building strong relationships with customers and identifying new opportunities to serve them. Hunters, prospectors, and generalists focus more on acquiring new customers and may not have the same level of expertise in managing existing accounts. Gatherers is not a commonly used term in sales.

Which Specialist Sales Force Cultivates Existing Accounts and Current Customer