Retail outlets such as Best Buy or Home Depot that are able to gain high market share within their chosen category are sometimes referred to as
A)category killers.
B)specialty stores.
C)value outlets.
D)department stores.
E)high-margin retailers.

Question

Quizplus · Accepted Answer

Retail outlets that are able to dominate a specific category and drive out smaller competitors are often referred to as category killers. Best Buy and Home Depot are examples of successful category killers in the electronics and home improvement industries, respectively.

Retail Outlets Such as Best Buy or Home Depot That