A retailer that operates a brick-and-mortar store but also sells the same merchandise on its website is practicing
A)secondary retailing.
B)direct selling.
C)omni-channel retailing.
D)cross-merchandising.
E)micro-merchandising.

Question

Quizplus · Accepted Answer

Omni-channel retailing refers to a multichannel approach to sales that provides customers with a seamless shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a traditional brick-and-mortar store. It allows customers to interact with retailers through various channels or touchpoints, including websites, social media, email, mobile apps, and in-store, and provides retailers with multiple opportunities to reach customers and increase sales. A retailer that operates a physical store but also sells the same products on its website is an example of omni-channel retailing.

A Retailer That Operates a Brick-And-Mortar Store but Also Sells