What is a "bricks-and-clicks" strategy?
A)a strategy where online retailers offer better discounts than what is available at a physical store
B)a strategy where retailers with physical stores offer better discounts than what is available online
C)a strategy that allows shoppers to purchase the same merchandise available in a store at home by shopping on a retailer's website
D)a strategy where physical stores will match the price of an online retailer
E)a stratgey where items purchased online can be picked up at a physical store

Question

Quizplus · Accepted Answer

A "bricks-and-clicks" strategy refers to a retail approach where a company integrates both physical stores ("bricks") and an online presence ("clicks"), allowing customers to purchase the same merchandise online as they would find in-store.

What Is a "Bricks-And-Clicks" Strategy