Category management is a merchandising technique that focuses on the performance of
A)competing brands.
B)a product category.
C)store atmospherics.
D)individual brands.
E)a store's layout.

Question

Quizplus · Accepted Answer

Category management focuses on improving the performance of specific product categories by analyzing sales data, consumer behavior, and market trends. It involves making decisions about product assortment, pricing, promotion, and placement within the store to optimize category performance. It is not focused on individual brands or store atmospherics, although these factors may be considered when making category management decisions.

Category Management Is a Merchandising Technique That Focuses on the Performance