When retailers use the information gathered about their customers' behavior in order to predict consumer trends,forecast demand,or identify consumer interest in products,they do so by applying
A)journey mapping.
B)category management.
C)merchandising techniques.
D)the marketing mix.
E)big data analytics.

Question

Quizplus · Accepted Answer

Big data analytics is the process of examining large datasets to uncover hidden patterns, correlations, and other insights. Retailers can leverage big data analytics to analyze customer behavior and gain valuable insights into consumer trends, demand, and product interests. This enables them to make data-driven decisions about merchandising, marketing, and inventory management to optimize their operations and profitability.

When Retailers Use the Information Gathered About Their Customers' Behavior