Journey mapping is a technique that helps companies identify
A)points in the journey of a product's delivery that take too long or are unnecessary.
B)customers' movements on social media.
C)points in the manufacturing process where delays are occurring.
D)parts of the promotional process that most resonate with consumers.
E)points in their customers' journey where the buying process breaks down.

Question

Quizplus · Accepted Answer

Journey mapping is a technique used by companies to analyze and understand the customer journey. It helps companies to identify specific points in their customers' journey where the buying process breaks down or becomes difficult. This information can then be used to improve the customer experience and increase customer satisfaction. Therefore, option E is the correct choice as it explains the purpose of journey mapping.

Journey Mapping Is a Technique That Helps Companies Identify