Bowman's shoe store just received a shipment of dress boots.The manufacturer's suggested retail price for the boots is $150.00,but Bowman's decides to price the boots at $149.95.What pricing tactic is Bowman's most likely using?

Question

Quizplus · Accepted Answer

Bowman's is most likely using odd pricing by pricing the boots at $149.95 instead of a round number like $150.00. The use of odd numbers like 9 or 5 at the end of a price is a common tactic in odd pricing to make the price appear more attractive and encourage customers to make a purchase.

Bowman's Shoe Store Just Received a Shipment of Dress Boots