What is the name of the promotional strategy that involves coordinating the various promotion mix elements to provide consumers with a clear and consistent message about a firm's products?

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The promotional strategy that involves coordinating the various promotion mix elements to provide consumers with a clear and consistent message about a firm's products is called integrated marketing communications (IMC). IMC combines advertising, personal selling, sales promotion, public relations, and direct marketing to create a seamless message that reaches the target audience through various channels. The goal of IMC is to create a unified and consistent message that enhances brand recognition and helps build strong relationships with customers.

What Is the Name of the Promotional Strategy That Involves