The marketing mix element where most of an organization's communications with the marketplace occurs is

Question

Quizplus · Accepted Answer

The element of the marketing mix where most of the organization's communication with the marketplace occurs is promotion, which includes advertising, sales promotion, public relations, personal selling, and direct marketing. These activities are designed to promote the organization's products or services and create awareness, interest, and desire among potential customers. Therefore, choice B (promotion) is the best answer.

The Marketing Mix Element Where Most of an Organization's Communications