Nonpersonal promotional communication about goods,services,or ideas that is paid for by the firm identified in the communication is referred to as

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Advertising is a paid form of nonpersonal promotional communication about goods, services, or ideas by an identified firm. Publicity is not paid for by the firm and can be either positive or negative. Direct marketing includes a range of activities, such as direct mail, email marketing, and telemarketing, that aim to reach a specific audience. Sales promotion refers to short-term incentives to encourage the purchase or sale of a product or service. Personal selling involves face-to-face communication between a salesperson and a prospective customer.

Nonpersonal Promotional Communication About Goods,services,or Ideas That Is Paid for by the Firm