What two key words in the definition of advertising are crucial to understanding how advertising fits into the promotion mix?

Question

Quizplus · Accepted Answer

The two key words that are crucial to understanding how advertising fits into the promotion mix are "paid" and "nonpersonal." "Paid" means that the advertiser has paid for the space or time to promote their product or service. "Nonpersonal" means that the message is communicated to a large audience rather than to an individual person, unlike personal selling or direct marketing. Therefore, choice C, "paid and nonpersonal," is the best answer.

What Two Key Words in the Definition of Advertising Are