As a promotion mix element,public relations refers to

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Public relations is focused on promoting positive relations between a firm and its stakeholders, including customers, employees, suppliers, and the community. It involves activities such as media relations, community engagement, crisis management, and corporate social responsibility programs. The goal of public relations is to build goodwill and positive image for the company, which can ultimately lead to increased sales and customer loyalty.

As a Promotion Mix Element,public Relations Refers to