What Is the Aim of a Public Relations Campaign

What is the aim of a public relations campaign?

A) to communicate directly with the consumer in an effort to provoke a response
B) to coordinate promotion mix elements to provide a consistent message about the firm
C) to keep the product before the public in an effort to reinforce previous promotional activity
D) to promote positive relations between a firm and its stakeholders
E) to stimulate quicker and more frequent purchases of a product