To measure the effectiveness of an advertising campaign,marketers typically conduct a(n)_______ before the ad campaign begins and a(n)_______ after the campaign.

Question

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Pretest and posttest are commonly used methods to measure the effectiveness of an advertising campaign. A pretest is conducted before the campaign to evaluate the potential impact of the campaign, while a posttest is conducted after the campaign to measure the actual impact of the campaign. Option A (aided recall test and unaided recall test) is a method to measure the effectiveness of an ad in terms of how well it is remembered. Option C (frequency test and reach test) are methods to measure audience exposure to an ad. Option D (benchmark test and recognition test) is not a commonly used method to measure advertising effectiveness. Option E (recognition test and recall test) is similar to option A and measures how well an ad is remembered.

To Measure the Effectiveness of an Advertising Campaign,marketers Typically Conduct