A firm that coordinates the use of advertising,sales promotion,personal selling,and public relations to deliver a clear and consistent message about its products is engaged in integrated marketing communications.

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This statement is true. Integrated marketing communications (IMC) is a strategic approach to marketing that involves integrating all aspects of a company's promotional efforts to create a unified and consistent message for target audiences. It includes advertising, sales promotion, personal selling, public relations, and other communication tools.

A Firm That Coordinates the Use of Advertising,sales Promotion,personal Selling,and