In which stage of the new-product development process do most ideas for new products and services end up getting rejected for one reason or another?
A)idea screening
B)business analysis
C)test marketing
D)product development
E)idea generation

Question

Quizplus · Accepted Answer

Idea screening is the stage in the new-product development process where most ideas for new products and services are rejected. This stage involves analyzing ideas to determine their feasibility and compatibility with the company's goals and resources. Ideas that do not meet the necessary criteria are rejected, and only those with the highest potential for success are considered for further development.

In Which Stage of the New-Product Development Process Do Most