When categorizing risk in new-product development,the highest level of risk occurs when
A)competitors copy products and sell them at a lower price.
B)supplier cost savings are not achieved.
C)the product takes sales away from existing products.
D)the product fails to generate sales.
E)inadequate supply of materials delays production.

Question

Quizplus · Accepted Answer

The highest level of risk in new-product development occurs when the product fails to generate sales. This can result in significant financial losses for the company and may also damage its reputation.

When Categorizing Risk in New-Product Development,the Highest Level of Risk