The launch stage of the new-product development process is usually the least expensive stage for new products.

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The launch stage of the new-product development process is actually one of the most expensive stages as it involves the actual production of the product, creating marketing and advertising campaigns, and distribution efforts. The earlier stages of the process, such as idea generation and product concept development, may have lower costs as they typically involve market research, consumer surveys, and brainstorming sessions.

The Launch Stage of the New-Product Development Process Is Usually