One of the disadvantages of concurrent new-product development is that it may create tension between functional areas.

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Concurrent new-product development involves different functional areas working simultaneously on different aspects of a new product. This can lead to conflicts and tensions between the groups as they may have different goals, perspectives, and priorities. For example, the engineering team may prioritize technical feasibility, while the marketing team may prioritize marketability and customer needs. Managing these tensions and conflicts is crucial to the success of concurrent new-product development.

One of the Disadvantages of Concurrent New-Product Development Is That