Which of the following is most likely a low-involvement purchase?
A)a home
B)a bottle of shampoo
C)a computer
D)a vacation
E)a new car

Question

Quizplus · Accepted Answer

A bottle of shampoo is a low-involvement purchase as it is a routine item that is purchased without much thought or consideration. It is typically a low-cost item that does not have a significant impact on the consumer's life. On the other hand, a home, computer, vacation, and car are high-involvement purchases that require more research, consideration, and investment.

Which of the Following Is Most Likely a Low-Involvement Purchase